Curriculum for: 10-104-3

The Marketing Associate of Applied Science Degree program
enables students to understand and apply marketing,
management, and entrepreneurial principles;
to make rational economic decisions;
and demonstrate social responsibility in a global
economy. Students will learn career and technical skills in
sales, marketing, market research, promotions, and
leadership. Blackhawk Technical College's program provides
opportunities to apply these skills in projects in business-
to-business, business-to-consumer, marketing management,
and advertising environments. Students can choose from a
broad range of career opportunities upon graduation. Typical
graduation placement includes marketing support, sales and
promotion, media planning and research, account service,
sales and purchasing, and more.

Total Credits in Program (available at BTC):69

835-103 - Student Success
Students should take this course prior to or during the first semester of their program. This is an institutional requirement for all students.

 Note: Semester schedules are displayed in the recommended order of completion. However, classes may be taken in any order, providing course and/or program pre-requisites and co-requisites are satisfied.

First Year, First Semester Curriculum
 Course NumberCourse TitleCredits
 102-155Intro to Project Management3
 103-106Intro to MS Office Suites3
 104-102Marketing Principles3
 104-104Selling Principles3
 801-195Written Communication3
 804-123Math w Business Apps3

First Year, Second Semester Curriculum
 Course NumberCourse TitleCredits
 104-117Integrated Marketing Comm3
 104-190Retail Principles3
 106-155Publication Design&Production3
 196-135Leadership: Individual to Team3
 801-196Oral/Interpersonal Comm3


Second Year, First Semester Curriculum
 Course NumberCourse TitleCredits
 102-156Project Leadership & Comm3
 104-109Social Media Marketing3
 104-160Marketing Research3
 809-172Intro to Diversity Studies3
 809-198Intro to Psychology3
Second Year, Second Semester Curriculum
 Course NumberCourse TitleCredits
 104-108Website Admin for Marketers2
 104-113Marketing Career Strategies2
 104-118Marketing Design Concepts3
 104-140e-Commerce Principles3
 104-146Marketing Management3
 102-157Managing Projects2
Or104-154Supv Occup Exp-Marketing2
 809-196Intro to Sociology3

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